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An Event Inside of an Event
Phanatical Phat Phridays is a powerful live-event experience designed to turn real wishes and dreams into reality—often right before a live audience. It only happens inside live events and only on Fridays, creating unforgettable moments that fans never forget.
“Making wishes and dreams come to fruition is our mission.”
What inspired: Phanatical Phat Phridays.
Phanatical Phat Phridays was inspired and created by Napoleon S. Brewer Sr., President and Founder of Platinum Hits Entertainment Inc..
The concept was originally developed as a secondary marketing strategy to increase live-event attendance—specifically targeting baby boomer audiences, who historically are less inclined to purchase concert tickets early. To encourage early ticket sales and build excitement, event attendees were offered meaningful incentives, including automatic entry for a chance to make a personal wish or dream come true during a live event.
What began as a strategic promotional tool quickly revealed something far greater.
As Phanatical Phat Phridays unfolded inside real, live audiences, it became clear that the experience was not just driving ticket sales—it was changing lives. The emotional impact of seeing everyday people have their wishes fulfilled in real time transformed the concept into something much bigger than its original purpose.
Today, Phanatical Phat Phridays stands as a powerful movement, inspiring hope, connection, and possibility—impacting millions of ordinary consumers across the United States, with a growing vision to reach the world tomorrow.
What started as a marketing idea evolved into a mission.